Watches by Sekford


Sekford is a London based watch brand that combines classic craftsmanship with Modernist principles.

The company originated when its founders were unable to find the sort of watch they themselves wanted to wear; a luxury, midcentury-style dress watch for everyday use, with a price equivalent to a great pair of shoes, bag or jacket. The Sekford team researched the history of watchmaking and acquired an appreciation for the fine lettering and clarity of white space found on English pocket-watch dials, which led them to explore the traditional techniques used in their production.

Further inspiration came from the collaborative, artisanal approach of 18th and 19th-century English workshops. Ideas developed during this period by architects and designers, whose output beautifully captured the confluence between machine production and human skill, provided the foundations for Sekford’s creative process. Sekford aims to faithfully pursue these enlightened values, using precision engineering to execute bespoke designs by specially commissioned artisans.

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Sekford’s contemporary dress watch brings together the skills and expertise of a range of artisans from different disciplines. The lettering and numbers on the watch dials are drawn by one of the world's most respected font foundries, Commercial Type. The studio was invited to reinterpret the engraving skills of stone masons and the typography found on 19th-century pocket watches in its designs.

The Sekford logo is an English Gothic Revival wood engraving cut by specialist engraver Mark Wilkinson in Lincolnshire, and appears on the back of all Sekford wristwatches. Sekford’s stitched watch straps are made from hard-wearing English leathers (Bridle and Shell Cordovan), sourced from one of Britain’s oldest tanneries in Derbyshire. Additional satinated finishing has been applied to the buckles to add further distinction.