SWAG Nominated For Prestigious Industry Award

SWAG Jeweller are delighted to announce that they have been nominated on the Company of Master Jewellers (CMJ) Annual Retailer Of The Year Shortlist. The prize is awarded each October as part of the UK Jewellery Conference held in Birmingham. The awards are nominated by CMJ members with suppliers voting in the Retailer of the Year section. CMJ said that SWAG had been chosen because …

Top 5 Diamond Facts

Diamonds are quite amazing, as you can tell from the very long process they go through to be formed, there is a lot more too them than just being a girl’s best friend. Here we will go through the top 5 facts about diamonds that you probably didn’t know! #1 The Hardest Natural Substance? It was once known that diamonds were the hardest material on …

The Opal – birthstone for October

The birthstone of the month of October is the Opal. Its name comes from the Greek ‘Opallos’ which literally means to see a change of colour and reflects the Opal’s diversity as a gem. It’s properties are traditionally associated with hope, innocence, purity, happiness, faithfulness, loyalty, confidence and healing. It is also a symbol of imagination and dreams. They can range in colour from milky …