About Swag Jewellers

Swag Jeweller

Who We Are

Our story began in 1974, when Bill Ferris opened the first Swag boutique in Fife Road, Kingston. From humble beginnings, the business has grown considerably; but beautiful jewellery remains a Ferris family passion, with Bill’s sons Edward and Tom Ferris, now at the helm. Swag is a highly respected independent family jeweller and there currently five boutiques in the surrounding areas of London.

Our Service

The aim of the dedicated team at Swag is to give customers an exceptional level of service; each client is promised a special and memorable experience, tailored to their requirements.

Our diamond and watch specialists are highly qualified, always ensuring their knowledge is up to date. Specifically chosen for their experience and passion, some of our consultants have been with us for over 20 years and in the industry for more than 30 years. Offering the highest standards of service, our consultants will share with you their extensive knowledge and experience, in order to guide you through the selection process and ensure you find the perfect diamond or timepiece. We are dedicated to making each purchase a truly pleasurable experience and our service doesn’t stop there, we see it as the beginning of a relationship, during which we will be here to help you for many years to come.

Our Products

We are renowned for our spectacular collection of diamond and gemstone jewellery and our stores also house some of the world’s most sought after brands, including Swarovski, Thomas Sabo and Marco Bicego. We also have in-house goldsmiths and offer a wonderful bespoke design service, as well as a variety of other services, including repair and restoration work.

Share this post