Privacy Statement

  • We take your privacy extremely seriously.
  • We abide by the Data Protection Act.
  • We'll only contact you for marketing purposes if we have your permission. You can opt out at any time.
  • We don't collect data on you unless we have a good reason to.
  • We use encryption technology and serious security to keep your data safe.
  • Only specially authorised people at can see your data.
  • The site might contain ads and links to other sites that have different privacy policies to us. Make sure you check them carefully, because we can't take responsibility for them.
  • If you want to see what information we hold on you, that's not a problem.
  • We may send you updates and news on the site from time to time. You can opt out if you wish.
  • We use cookies on the site. You can choose not to accept these if you wish.
  • This privacy policy may change in the future. If it does, we'll let you know.
  • If you've got any questions, email us at
Full Version

At, we are committed to protecting your individual rights and privacy. Please read on for more details about our Privacy Policy.

Data Protection Act

All information supplied by you to is covered under the Data Protection Act 1998, which makes sure that we use and protect your information in a controlled and legal way.'s registration number is 1365542.

How We Use Your Data

We will never sell your data to third parties without your permission. Additionally, will not release your information to third parties except under the terms of this Privacy Policy, or unless we are required to by law. From time to time, we may send you offers or promotions from trusted third parties on their behalf, if we think they will be of interest to you. We will only do this if we have your permission, which you can withdraw at any time.

Collection and Usage of Information

We collect personal information from you when you visit our site. This is collected through the use of online forms and through you contacting us. We also collect information automatically about your visit to our site.

We collect and process personal information about you to:

  • Understand what you want and provide you with better products, services and information, such as special discounts and deals.
  • Let you know of important things that affect you (changes to the site or our Terms & Conditions, for example.)
  • Carrying out research (for example, market research.)
  • Provide you with personalised information about products and services.
How We Protect Your Information

When you give us personal information by registering on the site, we use state of the art encryption technology. This means that your data is "scrambled" before it is sent to us, and is incredibly safe, as it can only be "unscrambled" by us once we've received it safely. The data you provide us with is stored in secure databases behind software known as "firewalls", and we employ strict security policies to make sure your data remains safe

News and Updates

We may occasionally send you news and updates regarding to keep you informed of new services and promotions. You have the option not to receive these emails and we will provide clear ways of unsubscribing from the mail at the bottom of every one.


Cookies are pieces of information that are stored on your PC through your browser. We use cookies on a limited basis to improve the performance of particular pages, and to help us analyse how our members use the site. You can choose not to accept cookies, however, this may prevent certain features from working fully. (We cannot, however, guarantee that partners on our site use cookies on the same basis).

The Future

This Privacy Policy may be modified occasionally to reflect the ever-changing online environment. The data held on you by may be transferred to another company if the ownership of changes at any point in the future.


If you have any questions concerning our Privacy Policy, or would like us to correct or destroy your information, please email us at

Who Can See Your Information

Only specifically authorised Swag Jeweller staff and our agents (for example, our website maintenance company) have access to your personal information. Their access is controlled by high security passwords.