In November 2015 SWAG officially partnered with Your Parent Guide, and is - we are proud to announce - the only small, independently run, jewellery retailer on-board. A government backed initiative, Your Parent Guide will be given to all new mums upon the registration of their baby and will include everything from hints and tips for a growing family, through to pertinent information and vital contacts. As a family jeweller of 40 years, we will be launching four special collections over the next twelve months to celebrate this precious moment. Created for partners to give to new mums on the birth of the child, the pieces were lovingly designed with the knowledge that the gift of jewellery is statistically shown to increase happiness and wellbeing at this time.
As one of Your Parent Guide’s fundamental goals is to help support those suffering from pre and post-natal depression, SWAG will be donating 20% of all proceeds from these four collections to the charity, PANDAS. We therefore hope, to not only help mark one of the most momentous occasions in a woman’s life, but also to enable PANDAS to continue reaching out a helping hand to anyone in need.