SWAG Jeweller buys Burrells of Tunbridge Wells
In a merging of two established family jewellery businesses, Swag Jeweller are delighted to announce that the company has bought Burrells, a fine jewellery and watch retailer with a 45 year history.
Burrells, situated in Royal Victoria Place, is the culmination of Richard Burrell's rich and varied 50 year career in the industry; one which saw him progress from an apprenticeship in Hatton Garden to opening a series of his own independent shops.
Edward Ferris, Managing Director of SWAG Jeweller, said 'We'd always admired Richard's business; having our own experience of what it’s like to be a family-run jeweller, we're very aware of just how much love and hard work goes into it.'
He went on to add: 'When Richard revealed that he was ready to hand over the reins, I was determined to be the first in the queue'
While SWAG are eager to embrace the new business and imbue Burrells with their own passions, Ferris was keen to affirm that the Burrells shop will retain its name, staff and overall character.
Richard Burrell said of the purchase 'I can't think of anyone to whom I'd rather sell. Family-run businesses should be cherished and preserved, and SWAG are well-placed to understand how ours runs.'
He added; 'I'm looking forward to watching the shop flourish with the new owners – and to enjoying my well-earned retirement!'
Burrells will be remaining open throughout, so please come and lend your support if you're passing.